❌ What Most Agencies Do
- —Launch "Smart Campaigns" and let Google burn budget on irrelevant searches
- —Hit "Boost Post" on Facebook without tracking conversions or building custom audiences
- —Use generic stock photos and boring 16:9 landscape videos that get scrolled past
- —Send paid traffic to slow homepages that leak visitors without converting
- —Report on vanity impressions instead of actual phone calls and revenue
