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    Paid Traffic & Lead Gen

    Traffic that actually turns into revenue.

    Stop boosting posts and running smart campaigns that drain your budget. We build data-driven Google and Meta ad campaigns that put your service in front of high-intent local buyers.

    • Google Search & Local Services Ads (LSA)
    • Meta (Facebook/Instagram) lead generation
    • Retargeting campaigns to stay top-of-mind
    • Conversion tracking so you know your exact ROI
    • Scroll-stopping creative production
    The real problem

    Most ad campaigns burn budget on bad clicks.

    If you're paying for traffic but not seeing booked jobs, your campaigns are likely suffering from poor targeting, weak creative, or broken tracking.

    ❌ What most agencies do

    • Set up "Smart Campaigns" and let Google waste money
    • Focus on clicks and impressions instead of actual leads
    • Use generic stock photos for Meta ads
    • Send traffic to a homepage that doesn't convert
    • Never set up proper conversion tracking
    • Set it and forget it

    ✓ What ON-POINT builds

    • +Hyper-targeted Search & Local Services Ads
    • +Conversion tracking tied directly to your CRM
    • +Custom, scroll-stopping creative that builds trust
    • +Dedicated landing pages designed to capture leads
    • +Active negative keyword management to stop waste
    • +Continuous A/B testing to lower Cost Per Lead
    How it works

    A proven system for profitable ads.

    We don't guess with your budget. We follow a strict process to ensure every dollar works hard for your business.

    Discovery & Strategy

    We analyze your market, competitors, and unit economics to determine the best channels and offers for your goals.

    Creative & Copy

    We produce ad copy and visuals that grab attention, communicate value, and compel your ideal customers to click.

    Build & Track

    We build the campaigns, set up dedicated landing pages, and configure precise CRM conversion tracking.

    Launch & Scale

    We go live, monitor daily, prune wasted spend, and scale the winning ads to maximize your return on ad spend.

    What's included

    Everything you need to dominate paid search & social.

    We handle the entire paid traffic ecosystem so you can focus on closing the leads we generate.

    High-intent Google Search Campaigns

    We capture people at the exact moment they are looking for your services. No broad match keywords wasting your budget on irrelevant searches.

    • Deep keyword research & competitor analysis
    • Extensive negative keyword lists
    • Ad extensions to dominate the search results
    • Local Services Ads (LSA) setup and management
    • Continuous bid and budget optimization

    Meta (Facebook/Instagram) Lead Gen

    We build awareness and generate leads using targeted offers, lookalike audiences, and engaging video/image creatives.

    Omnichannel Retargeting

    Stay top-of-mind. We serve ads to people who visited your site but didn't convert, bringing them back when they're ready to buy.

    Dedicated Landing Pages

    We never send paid traffic to your homepage. We build specific landing pages that match the ad's promise and are optimized for conversions.

    CRM & Lead Routing

    Leads from ads are instantly routed into your CRM, triggering automated SMS/Email follow-ups so you can contact them while they're hot.

    Ad Management Packages

    Transparent pricing. Clear ROI.

    We charge a flat management fee, not a percentage of spend, so our incentives are aligned with your profitability, not just spending more money.

    Launchpad Ads

    Starting at $1,000/mo
    Management fee (Ad spend separate)

    For local businesses looking to dominate one channel (Google OR Meta) and generate consistent leads.

    • Google Search OR Meta Ads
    • Campaign setup & strategy
    • 1 Dedicated landing page
    • Basic conversion tracking
    • Monthly performance report
    Get a quote
    Most popular

    Growth Ads

    Starting at $1,800/mo
    Management fee (Ad spend separate)

    For businesses ready to scale using a multi-channel approach and aggressive optimization.

    • Google Search AND Meta Ads
    • Retargeting campaigns
    • Multiple landing pages & A/B testing
    • Advanced CRM integration
    • Creative refresh every month
    • Bi-weekly strategy calls
    Book a strategy call

    Authority Campaigns

    Custom quote
    Management fee (Ad spend separate)

    For high-volume, multi-location operators needing complex omnichannel strategies and custom reporting.

    • Google, Meta, YouTube & Display
    • Multi-location account structuring
    • Custom video & photo production
    • Advanced API conversion tracking
    • Custom Looker Studio dashboards
    • Weekly strategy & pacing calls
    Let's talk scope
    Common questions

    Questions about paid ads

    How much should I spend on ads?
    It depends on your market, competition, and goals. We typically recommend a minimum ad spend of $1,500/month for Google Ads to gather enough data and see meaningful results. We'll help you determine the right budget during our strategy call.
    Should I use Google Ads or Meta Ads?
    Google Ads are best for capturing high-intent demand (people actively searching for your service right now). Meta Ads are great for generating awareness, showcasing visual work (like auto detailing or home remodels), and creating demand with special offers. Often, a combination of both works best.
    Do you guarantee leads?
    We guarantee that we will build highly optimized campaigns, use proven strategies, and actively manage your account to get the lowest cost per lead possible. However, nobody can guarantee a specific number of leads, as market conditions and competition fluctuate.
    Who pays for the ad spend?
    You pay the ad platforms (Google/Meta) directly using your own credit card. You always retain ownership of your ad accounts and data. Our fee is strictly for managing and optimizing the campaigns.
    How long does it take to see results?
    Google Search Ads often generate leads within the first few days of launching. Meta Ads may take 1-2 weeks to optimize as the algorithm learns who your ideal customer is. The first month is always about testing and gathering data; months 2 and 3 are where we scale efficiency.
    Ready to scale?

    Stop guessing with your ad budget. Start growing.

    Book a free strategy call and we'll audit your current campaigns, find the wasted spend, and show you exactly how we'd generate more leads for your business.

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