How much ad budget should I start with?
It depends on your industry and location, but we typically recommend a minimum starting ad spend of $1,500/month for Google Search or Meta Ads. This ensures enough data for algorithms to optimize quickly and generate predictable leads.
Should I start with Google Ads or Meta Ads?
Google Ads are best for high-intent demand—capturing customers actively searching for immediate solutions (e.g. "computer repair Casper WY" or "commercial roofing"). Meta Ads excel at visually engaging prospective buyers, creating awareness, and retargeting site visitors. We often combine both for maximum ROI.
Who owns the ad accounts and data?
You do! You pay Google and Meta directly using your credit card, and you retain 100% ownership of your accounts, pixels, audiences, and conversion history forever.
How do you track whether my ads make money?
We install Meta Conversions API (CAPI), Google Tag Manager event tracking, and webhooks connecting leads straight into your CRM. We track form submits, phone call durations, and closed sales back to the specific campaign and keyword that produced them.
How quickly can we expect leads after launch?
Google Search Ads and Local Services Ads often produce phone calls and form submissions within 24 to 48 hours of going live. Meta Ads usually begin generating leads within 3-7 days as the learning phase optimizes targeting.