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    Paid Traffic & Revenue Engine

    Google & Meta Ads That Make Every Click Pay Back.

    Roughly half of every ad account we audit quietly leaks money on broad-match terms, broken pixel tracking, or boosting posts. We plug those leaks first, then scale what generates real pipeline.

    • Google Search, Shopping & Local Services Ads (LSA)
    • Facebook & Instagram Lead Generation & Reels Video
    • Server-side Meta CAPI & Google Tag Manager tracking
    • Active daily negative keyword management to stop waste
    • Speed-optimized landing pages & CRM automation

    Request Free Ad Account Audit

    Get a complimentary audit uncovering wasted spend, tracking leaks, and high-ROI keyword & audience opportunities.

    +320%
    Lead Volume Growth
    4.2x
    Average Return On Ad Spend
    -42%
    Reduction In Cost Per Lead
    100%
    Direct In-House Execution
    Intent Meets Attention

    How Smart Google & Meta Management Turns Clicks Into Profit.

    Google captures ready buyers searching right now. Meta interrupts relevant prospects with scroll-stopping offers. We unify both platforms under one profit-first tracking engine.

    Google Paid Search & Match Controls

    We eliminate broad-match waste, manage tight negative keyword lists daily, and bid exclusively on high-intent commercial searches that drive phone calls and bookings.

    Captures immediate active demand →

    Meta Advantage+ & Creative Hooks

    We build 3-second scroll-stopping hooks, native 9:16 vertical video assets, and Advantage+ targeting campaigns that turn casual Facebook & Instagram scrollers into qualified leads.

    Generates high-volume brand interest →

    Pixel, CAPI & CRM Attribution

    We install Meta Conversions API (CAPI), Google Tag Manager, and offline CRM conversion feedback loops so Smart Bidding trains on closed revenue, not superficial clicks.

    Clean server-side tracking →
    Full-Funnel Paid Media

    Tailored Paid Media Solutions For Every Market Channel.

    We match campaign structures, creative formats, and bid strategies to your specific business model and customer buying journey.

    Highest Commercial Intent

    Google Search & PPC Management

    Bid on ready buyers searching for your exact services. We prune wasted terms, sculpt match types, and write high-CTR ad copy.

    E-Commerce & Scale

    Performance Max & Google Shopping

    Feed Google's AI clean product feeds, high-converting assets, and strict brand exclusions to scale e-commerce and multi-location revenue.

    High-Volume Lead Gen

    Facebook & Instagram Lead Ads

    Stop the scroll with native vertical video and compelling offers. Collect qualified leads directly inside Meta or on dedicated speed-optimized landing pages.

    Visual & Creator Media

    Pinterest & TikTok Ad Campaigns

    Catch shoppers while planning projects or scrolling native video feeds. Creator-style ads and product pins deliver low CPMs and warm buying intent.

    Recovers Lost Conversions

    Omnichannel Retargeting & Warm Funnels

    Never lose a visitor. Re-engage past site traffic, video viewers, and abandoned carts across Google Display, Meta, and YouTube with custom offers.

    Pay-Per-Lead Local

    Google Local Services Ads (LSA)

    Pay only for qualified phone calls and messages with Google Screened / Guaranteed badges placed directly at the top of local search results.

    The Real Problem

    Most Ad Campaigns Burn Budget On Bad Clicks.

    If you are paying for traffic but not seeing booked jobs, your campaigns suffer from loose match types, weak ad hooks, or homepage bounce.

    ❌ What Most Agencies Do

    • Launch "Smart Campaigns" and let Google burn budget on irrelevant searches
    • Hit "Boost Post" on Facebook without tracking conversions or building custom audiences
    • Use generic stock photos and boring 16:9 landscape videos that get scrolled past
    • Send paid traffic to slow homepages that leak visitors without converting
    • Report on vanity impressions instead of actual phone calls and revenue

    ✓ What ON-POINT Builds

    • +Hyper-targeted Search, PMax & Local Services Ads with active negative keyword pruning
    • +Meta Advantage+ campaigns with server-side CAPI event tracking
    • +Thumb-stopping vertical 9:16 video & UGC-style creative built by our design team
    • +Dedicated high-speed landing pages engineered for immediate action
    • +Real-time CRM lead routing so hot leads get automated instant SMS/Email follow-up
    Repeatable System

    The 6-Step System Behind Profitable Scaling.

    We replace guesswork with research, structured campaign builds, and daily guardrails.

    1. Deep Account Audit

    We dissect past campaigns, keyword search terms, tag setups, and competitor ads to uncover hidden waste and immediate opportunities.

    2. Offer & Audience Mapping

    We map high-intent commercial keywords on Google and build custom & lookalike audiences on Meta tailored to your buyer persona.

    3. Creative & Landing Pages

    Our team produces scroll-stopping ad copy, vertical Reels video, and dedicated landing pages built to maximize conversion rates.

    4. Build & Tracking Lock

    We configure Google Tag Manager, Meta Conversions API (CAPI), and CRM lead webhooks so every lead is tracked to the exact dollar.

    5. Guardrails & Optimization

    We launch with negative keyword lists and bid caps, then optimize daily—pruning poor search terms and scaling winning creatives.

    6. Reporting & Revenue Scale

    We report on cost-per-lead and revenue ROI in plain English, scaling ad spend only where profitability is proven.

    Industry Auction Expertise

    Sectors Where Our Paid Media Wins The Auction.

    Every vertical bids in a unique auction environment. We tune messaging, audience targeting, and match types to how your customers actually decide.

    Home & Emergency Services

    When a pipe bursts, AC fails, or roof leaks, homeowners pick the first trusted result. We win high-intent search clicks and Local Services Ads so your phone rings first.

    E-Commerce & DTC Retail

    Online stores live and die by margin and ROAS. We optimize Shopping feeds, Performance Max, and Meta Advantage+ to scale revenue without burning budget.

    Professional & B2B Services

    Higher contract values demand qualified leads. We focus ad spend on commercial search intent and filter out tire-kickers with targeted landing copy.

    Health, Wellness & Clinics

    Trust is paramount. We build compliant, empathetic Meta & Google campaigns that turn nearby residents into booked consultations and clinic appointments.

    Battle-Tested Tech Stack

    The Platforms & Tools Behind Profitable Scaling.

    We pair clean data pipelines with leading attribution platforms to ensure every ad dollar spent returns measurable pipeline.

    Google Ads & PMax
    Search, Display, Shopping & Local Services
    Meta Ads Manager
    Facebook, Instagram Reels & Advantage+
    Google Analytics 4
    Attribution & custom conversion events
    Google Tag Manager
    CAPI & server-side event tracking
    Triple Whale
    Multi-touch e-commerce attribution
    GHL & LeadConnector CRM
    Instant automated lead routing & SMS
    Transparent Ad Management

    Flat Management Fees. Aligned Incentives.

    We charge transparent management fees—not hidden percentages of ad spend—so our goal is lowering your cost per lead, not bloating your bill.

    Single Channel Launch

    Starting at $1,000/mo
    Management fee (Ad spend separate)

    Ideal for local businesses looking to dominate one core platform (Google Search OR Meta Lead Ads).

    • Google Search OR Meta Lead Ads
    • Campaign build & audience setup
    • 1 Dedicated speed-optimized landing page
    • Server-side conversion tracking
    • Weekly negative keyword & ad pruning
    • Monthly performance report
    Get free audit
    Most Popular

    Multi-Channel Growth

    Starting at $1,800/mo
    Management fee (Ad spend separate)

    For ambitious companies scaling leads across Google Search, Local Services Ads, and Meta retargeting.

    • Google Search & LSA AND Meta Ads
    • Omnichannel warm retargeting funnels
    • Multiple landing pages & A/B testing
    • Full CRM lead routing & automated SMS/email
    • Monthly fresh ad creative & vertical video
    • Bi-weekly strategy & pacing calls
    Claim strategy audit

    Enterprise & E-Commerce

    Custom Quote
    Management fee (Ad spend separate)

    For high-spend e-commerce, multi-location, or national brands needing Performance Max, Shopping & CAPI.

    • Google, Meta, YouTube & TikTok Ads
    • Performance Max & Merchant Center feeds
    • Multi-location account structure
    • Custom Looker Studio ROAS dashboards
    • Offline CRM conversion upload API
    • Weekly strategy & pacing calls
    Discuss scope
    Common Questions

    Questions About Google & Meta Ad Management

    How much ad budget should I start with?
    It depends on your industry and location, but we typically recommend a minimum starting ad spend of $1,500/month for Google Search or Meta Ads. This ensures enough data for algorithms to optimize quickly and generate predictable leads.
    Should I start with Google Ads or Meta Ads?
    Google Ads are best for high-intent demand—capturing customers actively searching for immediate solutions (e.g. "computer repair Casper WY" or "commercial roofing"). Meta Ads excel at visually engaging prospective buyers, creating awareness, and retargeting site visitors. We often combine both for maximum ROI.
    Who owns the ad accounts and data?
    You do! You pay Google and Meta directly using your credit card, and you retain 100% ownership of your accounts, pixels, audiences, and conversion history forever.
    How do you track whether my ads make money?
    We install Meta Conversions API (CAPI), Google Tag Manager event tracking, and webhooks connecting leads straight into your CRM. We track form submits, phone call durations, and closed sales back to the specific campaign and keyword that produced them.
    How quickly can we expect leads after launch?
    Google Search Ads and Local Services Ads often produce phone calls and form submissions within 24 to 48 hours of going live. Meta Ads usually begin generating leads within 3-7 days as the learning phase optimizes targeting.
    Stop Wasting Ad Budget

    Ready for a paid traffic engine that actually returns profit?

    Request your complimentary ad account strategy audit today. We will audit your current setup, highlight wasted spend, and present a clear roadmap to lower CPL and higher volume.

    © 2026 ON-POINT Media · Casper, Wyoming

    Web design · Local SEO · Google & Meta Ads · Content · CRM Automation

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